Project

CLG Graphic Package

We updated the organization's year-long vaporwave aesthetic by incorporating modern elements such as 3D gradient logos, vividly saturated images, and smooth gradients.

To further enhance our visual presentation, we improved our photography with dynamic poses that convey a sense of effortless sophistication.

For the LCS Academy campaign, we wanted it to complement the main LCS campaign while being more adaptable to its slightly different format.

We opt for standardized logos to suit the Academy format, accommodating its unique structure.

CLG Showdown x Alienware Package

Category

Founded in 2010, CLG is one of the first League of Legends esports teams in the world.

CLG has rosters in the League of Legends World Championship, CS:GO, Apex Legends, Valorant, speedrunning, and a number of streamers on Twitch.

Social media graphics for our CS:GO team’s X posts and Instagram stories.

CLG made history in 2015 as one of the first esports teams to adopt a women’s roster full time, honorably named CLG Red. Women have always been an underrepresented community in gaming, and esports is no different. This campaign was designed to celebrate the strides CLG has made in beginning to close that gap.

we partnered with Alienware to develop a broadcast show streamed on Twitch where individuals from the esports and gaming industry along with CLG content creators and staff could compete against one another in a voted on game for charity.

LCS Campaign

Red Carpet Mixer Event

Year

2023

LCS Academy Campaign

CLG Red

Category

Brand Identity / Campaign Visual Design