Madison Square Garden - CLG
Founded in 2010, CLG is one of the first League of Legends esports teams in the world. CLG has rosters in the League of Legends World Championship, CS:GO, Apex Legends, Valorant, speedrunning, and a number of streamers on Twitch.
Brand Identity / Digital Campaign / Broadcast UI
Sony Music Player
This is a personal project for recreating the iconic recorders that were released by Sony in the 1980s.
3D Rendering / Cinema4D / Octane Render
ESPN+
ESPN+ is a streaming subscription service that’s considered a complement to existing ESPN content. It is an add-on to the standard ESPN app with live games, exclusive on-demand video, and access to what was formerly known as ESPN Insider.
Brand Identity / Motion Graphics
Reveries and Abolishing Dreams
The exhibition catalog was designed to showcase USSR government-approved artists and underground artists. I attempted to combine two articles in one page to convey the concept of the underground to the audience visually.
Editorial Design / Book Printing & Binding / Typography
Game Console / 3D
This personal project explores the visualization of Xbox wireless controller and Beats headphones in dark environment.
Batard
Batard is a Modern European restaurant situated in the heart of Tribeca. The project is to redesign the brand logo.
Lettering
NAI010 Publisher / Brand Identity
NAI010 Publisher is Holland’s largest publisher, located in Amsterdam, and primarily offering architecture, art and design books from the Netherlands and publications from around the world. The publisher has more than 100 thousand books and other print materials in different languages, including magazines, photographs, newspapers, maps and manuscripts of fine art and typefaces.
Nomura / Brand Identity
The branding project is to create an interactive digital experience and physical spaces to help people feel relax from their high-pressure lives.